UNDERSTORY is a fair and workshop series to be held in Brooklyn, New York on April 28 & 29, 2018. Providing information, tools and unique experiential lessons to nature enthusiasts about the urban ecology that surrounds them, UNDERSTORY will inspire participants to engage with their city ‘from the ground up.’
WHEN:
Saturday, April 28th, 2018 & Sunday, April 29th, 2018
HOURS:
10AM-6PM Some workshops will be offered outside of these hours.
WHERE:
99 Scott,99 Scott Ave. Brooklyn, New York
TRANSPORTATION:
99 Scott is located 3 blocks, or a 5 minute walk, from the Jefferson stop on the L train. Street parking is available.
ABOUT:
Through hands-on workshops, a makers' bazaar and citizen science fair, tours, and plant sale, the two-day event will be an interactive showcase of living local economies, urban ecologies, and botanical explorations.
Our programming partners are an expansive and inclusive group of thinkers and doers who are stewards of the urban landscape. We will gather ecologists, botanists, artists, educators, historians, floral designers, large-scale compost companies, makers, designers, craftspeople, community associations, botanic gardens, tool companies, farmers, universities, and others to discuss and share opportunities for daily engagement with nature in the city.
UNDERSTORY aims to gather a broad audience— with programming meant to engage and connect diverse sectors of the city: amateur and experienced plant enthusiasts, as well as artists, designers, families, writers, chefs, academics and anyone who is curious about our regional natural landscape.
WHY UNDERSTORY:
By highlighting an unexpected cross-section of businesses, organizations, educators and artists, our event will create valuable ties between participants while connecting you to new audiences, customers, and supporters. As our attendees discover your work and the work of those around you, we hope to strengthen their curiosity and commitment to finding ways to engage with nature on a regular basis, no matter where they live.
Additional event information (FAQ page, etc.) will launch on our website shortly. For questions or comments, please contact: Info@Understory.co.
ATTENDANCE:
We expect approximately 1,000 attendees per day.
TICKET PRICES FOR ATTENDEES:
We will charge $15.00 per ticket, per day, for attendees. This will give them access to all areas of Understory. Additional workshop tickets will be available for purchase.
EVENT SPACES:
Marketplace and Arena:
4,500+ sq ft industrial space with giant windows and 16’ ceilings. Exhibitor space, Bar, Cafe, Plant Sale, and Citizen Action area.
Courtyard Tent:
3,000 sq ft enclosed skylit, Exhibitor space.
Outdoor Courtyard:
3,000 sq ft. of exterior space. Soil + Compost, Hands-on Workshop and Tool Demo areas.
Food Vendor Area:
2,500 sq ft of exterior space with tall tables. Food Vendor space.
PARTICIPATION TIERS:
Exhibitors receive two full event passes, exhibitor signage, program, and promotion.
Individuals / Scientists / Artists
Available spaces: Small exhibitor table (with linens) or site specific installation area
Non-Profit Organizations + Educators
Available spaces: Large exhibitor table (with linens) or site specific installation area
For Profit Businesses
Available spaces: Large exhibitor table (with linens) or site specific installation area
Food Vendors
Available spaces: Approximately 10’ x 10’ outdoor space with electrical hookup
SPONSORSHIP:
If you are interested in learning more about sponsorship opportunities, please contact: Info@understory.co.
PROMOTION:
- A PR firm has been hired to promote the event.
- We will be updating the full list of exhibitors regularly on our website.
- We will have a strong social media presence that will highlight each exhibitor leading up to the event.
EXHIBITOR AGREEMENT:
An Exhibitor Agreement will be sent to participants in March. Exhibitors are selected by a jury.
INSURANCE:
Requirements will be outlined in the Exhibitor Agreement.
WORKSHOPS:
If you are interested in learning more about leading a demonstration, workshop, or tour, please email info@understory.co.
Workshop categories include: Indoor-Hands on, Outdoor-Hands-on, Art + Flowers, Culinary, Kids Programs, Ecology + Neighborhood Tours.
NEW EXHIBITOR RECRUITMENT:
If you know of an organization, individual, producer, business, or other entity that is focused on urban ecology, horticulture and botanical education and might be interested in participating in Understory, please feel free to pass along our email, info@understory.co.
EXHIBITOR APPLICATION:
If you would like to participate in Understory, please email your name, business, and a brief description to info@understory.co.
